Closing date: 23 Nov 2008 -- (CLOSED)
Location: Mozambique
PSI seeks a Marketing Technical Advisor to be based in Maputo, Mozambique. PSI/Mozambique is a dynamic and fast-growing organization that employs 500 staff working across 10 provinces and multiple intervention areas. Using commercial and social marketing methodologies, tactics, and strategies, the Marketing Technical Advisor will be responsible for overseeing, aiding, and guiding marketing activities conducted by PSI/Mozambique. The Marketing Technical Advisor will build up an integrated marketing and research department, which will serve as a resource and support to the rest of the organization; strengthen and broaden the marketing capacity of PSI staff; and establish sustainable operating procedures, processes, and systems for the long-term success of the program. The Marketing Technical Advisor is part of senior management and the role comes with extensive organizational development and capacity building responsibilities. The Marketing Advisor reports to the Country Representative.
RESPONSIBILITIES:
The Marketing Technical Advisor will manage the following teams:
Marketing
- Promote and guide the application of evidence-based social marketing techniques by integrating quantitative and qualitative research outputs and analysis into marketing plans;
- Build capacity of staff in evidence-based social marketing techniques and advise program departments on marketing issues;
- Guide the development of annual marketing plans for all major products or product categories;
- Establish operating procedures, processes, and systems for all marketing activities;
- Develop and review brand management methodologies and brand strategies for all brands.;
- Interact with external advertising and marketing agencies in developing and executing marketing campaigns;
- Coordinate, plan, and manage media placement and media purchasing strategies;
- Analyze pricing, distribution, channel, segmentation, targeting, and other strategies;
- Supervise, coordinate, and integrate the development of packaging, above and below the line promotional materials, and promotional events;
- Develop, oversee, and track the advertising, promotion and IPC/IEC components of project budgets;
- Contribute to the development of project proposals; and
- Ensure compliance with all donor rules, regulations, and reporting requirements.
Graphic Design
- Oversee the creative design team.
Research (M&E)
- Help build research team capacity in study design, qualitative, and quantitative analysis;
- Oversee preparation of annual research plans;
- Ensure the analysis, use, and integration of research outputs in marketing plans and decision-making;
- Oversee the development and production of Dashboards for all health areas;
- Oversee design of quantitative and qualitative research studies;
- Oversee data gathering, processing, and analysis;
- Lead Dashboard-to-Decision processes and dissemination of research results; and
- Work closely with other departments to measure the effectiveness of interventions and ensure that interventions are based on research findings.
DESIRED QUALIFICATIONS:
- Good spoken and written Portuguese (strong Spanish combined with aptitude and willingness to learn Portuguese is acceptable);
- MBA and marketing experience from the private sector;
- Track record of developing and implementing marketing campaigns using social marketing approaches;
- Strong quantitative and qualitative research skills;
- Five years management experience, including at least two years in a developing country, preferably in Africa; and
- Demonstrated record of organizational development and capacity building.
The successful candidate will have extensive knowledge of marketing; the ability to train, develop, and manage staff in cross-cultural settings; strong writing skills; ability to work closely with other departments to deliver highly effective marketing plans; and excellent interpersonal skills. Preference will be given to candidates with developing country experience (preferably in a Lusophone country); knowledge of public health issues, particularly HIV/AIDS, family planning, and maternal and child health; and familiarity with the international donor community.
Reference Code: RW_7JUL3K-86
